Digital Marketing Specialist

Art For Action is a 501(c)(3) nonprofit organization devoted to making a lasting impact through artistic expression. To accomplish our goals, we have established a collaborative community of talented, service-driven individuals who utilize their artistic abilities to benefit society. Through the sale of artwork, corporate sponsorships, and generous donor contributions, Art For Action leads direct programs and supports charitable initiatives in the fields of cancer research & patient care, childhood education, global health, and more.

Art For Action is seeking to add a Digital Marketing Specialist to enhance our organization’s digital presence and support growth with our target communities, artists, donors, and charitable partners.

Reporting to the Executive Director, the Digital Marketing Specialist will help execute Art For Action’s digital marketing strategy, including social media, email marketing, pay-per-click advertising, SEO, remarketing, and reporting / analytics. In addition, the Digital Marketing Specialist will assist with updating content across Art For Action’s websites.

Responsibilities:

• Plan and execute all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns

• Coordinate the creation of digital content (e.g. website, blogs, press releases, and videos)

• Measure and report performance of all digital marketing campaigns (ROI and KPIs)

• Identify trends and insights and optimize marketing spend and performance

• Manage end-to-end digital projects and social media accounts

• Enhance our web presence to boost brand awareness

• Suggest and implement direct marketing methods to increase fundraising efforts

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Marketing, or a related field preferred

• 3+ years of related digital marketing experience

• Prior experience managing social media platforms and social media management tools

• Knowledge about Google Analytics and Google Ads

• Experience with Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube

• Experience with email marketing software – Mailchimp, Constant Contact, or comparable tools

• Experience with Microsoft Word and PowerPoint, Canva, and Adobe software package is a plus

• Strong communication and interpersonal skills

• Independent thinker with a desire to implement their own ideas / strategies and execute on a vision for the organization

Position Details:

• Opportunity to work with a growing, art-centric 501(c)(3) nonprofit organization

• Fully remote, volunteer position with opportunity to elevate to board member position based on performance and candidate interest

• 5-10 hours per week; completely flexible hours

Interested in leading a dynamic, nonprofit organization?

APPLY TODAY!